Alibaba Cloud’s AI-Driven Innovation: A New Era in Olympic Broadcasting for the Paris Games

A major turning point in the history of sports broadcasting is being marked by the improvements being made to the way Olympic information is transported and consumed by Alibaba Group Holding’s cloud computing subsidiary.

Alibaba Cloud and Olympic Broadcasting Services (OBS) introduced OBS Cloud 3.0 on July 25. It’s a cutting-edge AI-powered platform that will be the main means of distributing material for the Paris Games. Since satellite transmission was introduced at the Tokyo Games in 1964, it has been a mainstay of the Olympics. This momentous move signifies the end of a chapter in Olympic history.

OBS Cloud 3.0, according to the South China Morning Post, will give media outlets unmatched access to Olympic photos and footage. The International Olympic Committee (IOC) oversees the Olympic Broadcasting System (OBS), which is in charge of organizing the coverage and making sure that billions of viewers worldwide watch every moment of the competition.

For the Olympic Games, this shift to cloud-based distribution is a first in Olympic history. Not surprisingly, Alibaba emphasized that a cloud platform will be the main method of content dissemination “for the first time in the history of the Olympic Games.” This stage’s originality is highlighted by its timeliness, which coincides with the global AI movement’s ascent, led by ChatGPT.

AI-powered Olympic broadcasts will involve more than just a novel distribution strategy. Alibaba, for instance, intends to support the official commentators during the Games with its massive language models. Viewers should be able to enjoy more intelligent and comprehensive discussions thanks to AI-powered support.

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Alibaba is not the only company introducing AI advancements to the Olympics in Paris.
Other tech behemoths and upstarts are also offering their knowledge:

1. SenseTime, a Chinese AI startup, will support China’s men’s national basketball team during the competition. The business will provide strategic counsel and AI data analysis.
2. The basketball team anticipates having a competitive advantage because they will obtain information much more quickly. An AI chatbot developed by Intel and the International Olympic Committee can respond to athletes’ general, professional, and logistical inquiries while they are residing in the Olympic Village in Paris.
3. AthleteGPT, the chatbot, will improve the athlete experience by giving timely and accurate information when needed. Google has partnered with NBCUniversal, one of the major broadcasters of the Games, to showcase its AI products and technologies.

With the ever-increasing interest in sports, the digital revolution is having an impact on how games are televised, analyzed, and experienced. This is reflected in the Paris Olympics’ selection of AI and cloud technologies. Given how quickly AI is developing, in ten years the Olympics may make use of more sophisticated AI versions that will revolutionize training, player performance monitoring, fan engagement, and other areas.